So you put your hill country home up for sale and what happened? Your lake home or golf course listing expired without a sale. And now you’re wondering what went wrong….
What should you do now? Don’t get spooked by the death of your first listing. The home sale you want is still well within reach!An expired listing usually reflects a problem in one or more of four major areas: communications, price, condition or marketing.
Teamwork between seller and their Realtor® is key to know how to alter a marketing plan for success. Sellers and agents should be in constant communication about showing traffic, new on-the-market competition, changes in the neighborhood and property condition that would affect the properties salability.
An incorrectly priced home attracts the wrong buyers or worse – none at all. Review recently expired and active listings in your market with your Realtor® then set your new price below other expired listings and overpriced listings. Remember activity without offers often indicates overpricing.
“Incorrect Pricing is the most common culprit for the lack of a sale.”
Is your home someone else’s dream home? A home in move-in condition invites a sale. Have you cleaned and painted, decluttered, brightened up and concentrated on outside curb appeal? A home in like-new condition sells fastest and gets the best price because it outshines the competition.
Your secret to success is a carefully crafted marketing plan that exposes your property to the widest possible pool of prospective buyers. Set special tours for agents, open house to buyers, fliers, brochures and professional pictures for internet networking.
Buyers Are Out There Now!
Finally, a word of advice. If you don’t have an aggressive Realtor®… get one. Don’t list your home until you and your Realtor® have created a marketing plan, set a competitive price, and be sure your home is show ready. Do this and your home won’t go unsold. Pinnacle 1 Realty is standing by ready to be YOUR Realtor® so call or email us today!